Mariya Nurislamova is ideal generally known as the co-founder and CEO of Scentbird, the popular subscription provider billed given that the “Netflix of perfume.” Over the years she has also introduced Deck of Scarlet, a immediate-to-buyer magnificence brand, and Drift, a scent-focused vehicle accent line.
Nonetheless, by night time she transforms right into a spiritual teacher, intuitive, channel, artist, and writer—roles mirrored in her prolific YouTube channel “This is certainly Mariya,” which has amassed above 102,000 subscribers and functions over one,200 video clips. Her spiritual messages blend guided meditations, Electrical power channeling, and cosmic philosophy, attracting a substantial and engaged audience.
Electronic Presence & Content material
On YouTube, Mariya’s output spans:
Meditations & channeling classes: Focused on chakras, Power portals, therapeutic, and quantum manifestation.
Intuitive Q&A films: Open up, individual interactions where by she addresses viewers’ deepest questions.
Quick-sort clips and motivational posts: Shared throughout TikTok, Instagram, and Spotify, contributing to her estimated ~three hundred,000 followers throughout platforms.
Her cross-platform achieve makes her a notable voice in the modern spirituality arena.
Entrepreneurial Journey
Although her spiritual identification thrives on the net, her founder persona is rooted in tangible enterprise achievements:
Scentbird (2014–existing): A membership product presenting in excess of 800 fragrance solutions to ~seven-hundred,000 subscribers from the U.S. and Canada, backed by YC and raising above $25 million in enterprise funding.
Deck of Scarlet: A attractiveness subscription palette launched in 2018–19, collaborating with prime influencers to supply curated make-up kits less than $thirty each individual two months.
Drift: A seamless nod to her scent-obsessed branding, delivering fragrance options to vehicles.
Her entrepreneurial rise has been commonly coated by enterprise shops like Inc. and Make-up.com, highlighting her rags-to-riches immigrant story and early enthusiasm for fragrances.
The Awakening: Spiritual Transform in 2018
In 2018, Mariya professional what she describes being a spiritual awakening—marked by impetus toward angelic channeling, visions, and intuitive “downloads.” Quickly right after, she released her spirituality-targeted written content across YouTube, Instagram, and TikTok.
Because then, her material has delved into:
Residing in “the Matrix”, a simulated fact framework.
Healing via Vitality, which includes promises like self-healing most cancers or AIDS and processing miscarriage for a karmic alternative.
Interstellar beings and ancestral karmic trauma—together with associations of black hair or crooked teeth with further spiritual which means.
These superior-assertion beliefs eventually collided together with her general public profile.
Controversies & Public Backlash
By mid-2024, Mariya’s spiritual written content started to conflict with her company picture. The Company of Manner documented on subscribers, influencers, and in some cases internal mirrored brands increasing alarms just after identifying statements about Hitler to be a Trainer of “3D planet warfare,” denials of illness, and crystal divination—all less than Mariya’s real identify.
Noteworthy critics:
YouTuber Keya’s Environment and Zachary Michael stated they’d no more collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have openly known as out her pseudoscientific promises and questioned the caliber of Scentbird’s assistance.
Despite the backlash, Mariya insists she keeps her identities distinctive and stands by her spiritual mission, unbowed by pressure to get rid of information .
Strengths & Strategic Merits
one. Authentic Dual Persona
Mariya’s combination of tech entrepreneurship and spiritual educating is unusual mariya nurislamova scentbird among the her friends. It offers:
An reliable personal manufacturer that resonates with consumers looking for deeper connections.
Diversified revenue streams across retreat occasions ($1,111 to $a hundred twenty five,000) and personal channeling classes.
two. Scale & Affect
Enterprise expansion: Scentbird stories forty five–fifty% YoY development considering that 2022, profitability considering the fact that 2019, with once-a-year revenues surpassing $a hundred million.
Cultural visibility: Her spiritual channel garners hundreds of Countless sights for each online video, developing viral cultural existence.
three. Faithful Group
More than 1,two hundred films and constant uploads have created a cult-like pursuing of seekers open up to her Power-dependent and mystical choices.
Emerging Challenges & Identity Difficulties
Manufacturer Status Risk
Buyers, staff, and prospects could perspective Mariya’s metaphysical claims as off-Placing, potentially eroding brand name belief.
Information Moderation & Legal responsibility
Bold statements in health and spirituality could invite social-System warnings, regulatory scrutiny, or debates over ethical accountability in impact.
Stakeholder Confusion
In spite of her assurances, traders keep on being largely unaware of her spiritual identification. Any perceived misalignment could strain stakeholder self esteem.
Route Forward: Navigating Dual Tracks
Clearer Boundaries
Mariya could compartmentalize her spiritual and organization worlds additional successfully—preserving spiritual written content on separate platforms or beneath a pseudonym.
Embracing Convergence
Alternatively, she could lean to the fusion—integrating wellness things into her models (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her extra ethereal content with evidenced-based advice, she could broaden her base whilst minimizing alienation.
Final Views
Mariya Nurislamova stands in a exceptional intersection—wherever undertaking‑grade entrepreneurship meets spiritual authority. She has built a scalable, profitable business enterprise empire, though capturing the imaginations of electronic-age spiritual seekers.
But this extremely duality is her greatest asset and largest challenge. The mystic and the CEO co-exist in a single particular person, producing friction. How Mariya navigates this frontier—possibly by distinguishing her voices or by harmonizing them—will outline her potential legacy.
Will Scentbird remain a fragrance staple with neutral branding?
Will her spiritual mission evolve right into a mainstream wellness movement?
Can these paths co-exist, or will a person eclipse the opposite?
This resonates as being a cautionary tale inside our age of founder transparency: When beliefs are public, ambition and authenticity wander a fantastic line.
In short, Mariya Nurislamova is not any normal CEO. She's a visionary entrepreneur, a channel for spiritual messages, as well as a cultural determine navigating the messy overlap of organization and perception. Her up coming moves may chart new territory—not only in fragrance, but in how business leaders form their identities during the digital spiritual age.